Projects
Our Portfolio
THERAPY COMPANION APP
Make Sense Of:
A CBT therapy companion app made for parents of children with ADHD
EDUCATION
Aspire Camps
Online education courses to teach children important life skills during Covid-19.
FMCG - READY TO DRINK
The Jamu Co.
Traditional Indonesian tonic for
the modern consumer
MOBILE APP
Aletheia
Real-time feedback app for team building (for internal use in enterprises)
WEB PLATFORM
METIS
A smarter way to search for books
HOW WE DO IT
The ideation stage is open to creative exploration, as we take advantage of the diverse disciplinary backgrounds our team comes from. Objective frameworks are in place to assess ideas as a team to accelerate our decision making. The plan is to take these ideas and rapidly prototype them to see if they can be validated in the market.
As a result of being flexible to the industry we want to work in, we have been able to create some unique products and services ranging from retail to FMCG to mobile apps.
Ideation
If an idea passes our assessment, we will proceed to create an MVP to test in the market. Entrepreneurs are encouraged to be resourceful and tackle this challenge head on as we try to gather as much data as possible. We gather market insights, customer feedback, and expert knowledge in order to refine our product and test the market fit. The lean and agile philosophy applies here when working with a limited budget to achieve maximum results.
Validation
Based on objective evaluations, we will review the outcome of the MVP’s market test and decide if further investment is worthy. Many businesses will not pass this scrutiny, as various factors are considered here. If successful, the business will go into the building stage where entrepreneurs will have to run it as a start-up. This may mean looking for external funding, developing personal network connections, or even going door-to-door to acquire customers.